Helen Cho

Hyper Sip

Hyper Sip is your personal energy boost, made for those who move fast and think faster. With zero sugar and a refreshing hit of Vitamin C, it’s designed to match your pace—whether you’re pushing through a deadline, crushing a workout, or staying sharp through the night.

Sweet Tongue

Sweet Tongue is where freshness meets indulgence. Inspired by the joy of candy, we’ve reimagined toothpaste as an experience you actually look forward to. Each flavor transforms brushing into a delicious ritual. Because taking care of your smile should be just as fun as enjoying your favorite treat.

MoY

MoY (Museum of You) is a participatory museum campaign where visitors shape the exhibition with their own works. Featuring fragmented circles as a key visual, it symbolizes diversity and individuality. Through artwork submissions and interactive displays, MoY transforms into a space where your story becomes the exhibition.

Metrocard

"Metrocard" is a personal typography design project inspired by my first experience riding the subway after moving to New York. This design embodies the freedom, chaos, roughness, and dangerously messy essence of the New York subway. I aimed to visually express the city's chaotic energy and intense vibrancy.

OfficeStuff

Imagine your creative office with Office Stuff. This project starts with thinking of unique and creative office environment. It is also an experiment of how much creative stuff could be generated by Ai. Office stuff is a result of such kind of experiment and can also be a guide book for suggesting creative products.

Etaze

"Etaze" is a candle art brand that showcases unique candle sculptures, reinterpreting flower motifs and presenting them alongside distinctive conceptual artworks. Use "Etaze" candles to decorate your own space and light them at parties, as these unique candles from "Etaze" will add a touch of specialness to your surroundings.